At the Streaming Media West show a few weeks back, Eric Quanstrom, VP of Marketing and Strategy for Sorenson Media had the chance to talk with Grant Crowell of ReelSEO. A lot of the discussion was centered around the monetization of online video. There are multiple ways to think about monetization and ROI when it comes to online video. In many cases, as Eric affirms, the video itself can drive monetization and can be used as a effective marketing and sales tool.

See the whole interview:

ReelSEO