Sorenson Media Partners with Kulabyte to Create the Squeeze Live Cloud Encoding Platform
Today we announced a new partnership with Kulabyte, an industry leader in live HD and mobile video streaming, to bring the new Squeeze Live cloud encoding platform to market. Currently in beta, the new solution, which was announced today from World Mobile Congress in Barcelona, Spain, enables high-volume live video encoding for distribution to any mobile device or computer.
Squeeze Live’s architecture enables the event producer to entirely re-think traditional approaches to live broadcast. With audiences increasingly consuming media on multiple devices at multiple bitrates, adaptive bitrate streaming capability provides a high-quality, reliable, consistent stream, even for challenging bandwidth environments. Preparing multiple renditions previously required additional on-site encoding hardware, bandwidth and infrastructure. Squeeze Live eliminates this wasteful per-event overspending and logistical problem, in favor of a flexible, modular, yet comprehensive high-quality live streaming platform.